South African rapper Nasty C has signed with Universal’s Def Jam Recordings label in the US via a joint venture with the mega-major’s African division.
The label will release forthcoming album ‘Zulu Man With Some Power’, with first single ‘There They Go’ premiering yesterday.
The rapper has been working with Universal in his home country for a few years, it releasing his 2018 album ‘Strings And Bling’ which, the major brags, was “far and away the most streamed South African and African album on the Apple Music streaming platform in Sub-Saharan Africa”.
Confirming the new deal, Def Jam’s interim CEO Jeff Harleston said: “Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognised brand synonymous with excellence in hip hop, and we are excited to welcome Nasty C – an international star with real vision and talent – into the family”.
Nasty C himself added: “It’s powerful to be a part of the Def Jam family. It’s an iconic record label and has made the careers of many of the artists I look up to”.